As the Creative Lead and Art Director at Vässla, I played a key role in shaping and championing the company’s visual identity. Collaborating closely with our marketing team, I crafted a cohesive and vibrant aesthetic that truly captured Vässla’s values and vision.

A highlight of my time at Vässla was spearheading our rebranding initiative. Through in-depth market research, we gained valuable insights into our audience’s preferences, guiding us to make thoughtful, impactful design choices.

Beyond the rebrand, I led the creation of diverse marketing assets—from video production and 3D visualizations to print materials, social media graphics, and our website design.

My work at Vässla significantly strengthened the brand's visual impact, and I’m incredibly proud of the lasting influence it had on the company's growth and identity.